At BCG, we are not only driving impact at large corporate clients but also at impactful NGOs. For seven weeks, we did a pro-bono collaboration with Børnecancerfonden (Danish Child Cancer Foundation ed.) to help them develop an even stronger funding strategy as part of their commercialization journey.
Click play on the video above and watch Nicolai Eisenreich, Director of Fundraising & Communications at Børnecancerfonden, and Jacob Hansen, Project Leader at BCG, describe the project
In the last 25 years, survival rates have improved by 25%; an improvement which Børnecancerfonden’s work has contributed to. However, 15% of children diagnosed with cancer still do not survive and 50% of those who do suffer subsequently from permanent damages, which underlines that we are not at the finish line yet.
Børnecancerfonden needed support to strengthen funding strategy
Børnecancerfonden is a private organization, thus they are dependent on donations from either foundations, corporates, or private individuals. Since 2016, Børnecancerfonden has, however, experienced a decrease in funding. BCG therefore offered to help strengthen Børnecancerfonden’s funding strategy, which was perfect timing for Børnecancerfonden, as they had already embarked on a commercialization journey.
Two-fold BCG effort split into a theoretical and practical track
- Theoretical track: BCG defined a funding strategy with identified focus segments among three key donor groups (Foundations, Corporate, and Private) and recommended a channel approach for each segment. This encompassed e.g. a structured process for setting up corporate partnerships, including shortlist of attractive companies, concrete private segments to target, and how to best leverage SoMe
- Practical track: BCG helped them launch concrete initiatives, which will help their funding both short- and long-term. This entails e.g. partnering with a digital marketing agency helping pro bono to launch Google Ads optimization and access to Google grants as well as the initial work for a Facebook donation campaign and automated e-mail flows to improve retention of donors
BCG is very proud to have been a part of Børnecancerfonden’s commercialization journey and will stay committed for the coming time to ensure that the new strategy gets off the starting line.
